When Lily moved to Canada, she had no idea that something as simple as finding a great pair of tights would turn into a personal challenge.

Back home, finding the perfect legwear had never been an issue. She knew her favorite brands, shopping spots, and always scored comfortable, durable, stylish tights. But it all changed in her new home in Canada.

At first, it seemed like a minor inconvenience. But as the days wore on, what had seemed like a small problem started to grow into something more frustrating. The tights she found in local stores didn’t fit the way she expected. And, most importantly, they didn’t have the variety she was used to back at home - no fun patterns, no sophisticated designs, no body shape options and no focus on durability. Each time she picked up a new pair, Lily found herself disappointed.

Local stores carried only a limited selection, and many of the brands seemed to ignore the needs of women like her. And then, it hit her: She wasn’t alone in her frustration. Many women like her faced the same struggle and it became clear - there was a gap in the market.

That was when the idea started to form. What if she could create a legwear brand that filled this void? A brand that would offer women in her new country - not to mention globally - quality, comfort, and style, with an emphasis on inclusivity and practicality.

Lily started thinking about what legwear should be. No more tights that sagged by lunchtime or waistbands that dug in after a few hours. No more options that didn’t consider different body shapes, sizes, or lifestyles. Legwear needed to be for everyone—for women who were always on the move, for those with active jobs, for women who wanted to wear something stylish that lasted.

The road to starting her business wasn’t smooth and there were challenges along the way. But what started as a simple idea to solve a personal problem has grown into a company that empowers women to feel confident and comfortable in their own skin.